CRM. If you work in sales or marketing, you’ve probably heard this three-letter acronym tossed around before. Maybe you’ve even been told you need one. No matter what, you’re curious about one thing: What does it actually mean?
CRM stands for ‘customer relationship management.’ I know, I know — that doesn’t exactly clear things up. Keep on reading, folks, and we’ll explain exactly what CRM software is and how to figure out whether you actually need one.