Why You Should Create More “Boring” Content

 

I started my content journey the same way many other marketers do: Trying to “go viral.”

Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0).

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