Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?
These are critical pieces of information to know and keep checking in on regularly. After all, as Design & Function writes, you want to “… turn your website into your best salesperson.”
But the longer you spend on your own company website, the harder it can be to step back and understand objectively what might be causing people to veer off the path to conversion you set up for them. While you might be very familiar with your company’s products and services, you might find it hard to see why a visitor wouldn’t understand what you’re offering — and how to get it.
In an article for Forbes, Michael DeFranco urges marketers to bear these three points in mind when thinking about everything from website copy to landing page forms to social media posts:
- Nobody uses your website as much as you do.
- You might not be who the product was built for.
- You should never stop seeking outside feedback.
An objective point of view is worth its weight in gold. (Just look at the guy who got drunk and reviewed HubSpot’s website.)
We know how hard it is to dig through all the marketing blog posts out there for the most relevant advice for improving your website for conversion (and have fun doing it). That’s why we’ve decided to show you, by way of an entertaining video broadcast, how we analyse websites like yours and make them perform better.
Register to watch the live broadcast here on June 11 at 15:00 BST / 10:00 EST.
During the broadcast, a group of senior marketers at HubSpot will look at three different websites and break them down from a conversions point of view by commenting on SEO, content, design, and social. You’ll learn about useful tips and toops that’ll come in handy for optimizing your own website for conversion.
Can’t make it on June 11? Don’t worry — all registrants will be sent a link to the recording. Click here to save your seat.
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