Why a Unique Selling Proposition Contradicts Everyday Life

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Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake …

Listen in to Editor-in-Chief to find out what it was — and how it affects your business.

In this 16-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • How a visit with a periodontist turned into a business lesson about features and benefits
  • The wrong way to write about benefits in your copy (and how to edit them properly)
  • Why people are trained to devalue your online business
  • Why what you need to succeed in business conflicts with (most) everything you’re taught in life

Click Here to Listen to

Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Why a Unique Selling Proposition Contradicts Everyday Life appeared first on Copyblogger.

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